About the Workshops

Professional Practices for Artists: The Business of Art

A training workshop for self-employed artists and creative entrepreneurs

Led by Frank Juarez, gallery director, educator, and entrepreneur from Sheboygan, Wisconsin.

About the workshop

There’s a growing need to expose, educate, and engage artists into making their passion and talent sustainable. The reality is that self-employed artists and creative entrepreneurs need to be equipped with the necessary skills to move their careers forward, evaluate progress, establish objectives, and to determine the best possible route to achieve career goals. This online workshop is designed to guide you on the right path to success.

Professional Practices for Artists is a 6-week online workshop, which covers guidance in self-promotion, effective use of social media strategies, understanding the art market, strategic planning, and balancing studio time with business of art practices, all aimed to assist emerging and established artists in creating a pathway to success. This workshop encourages discussion, critiques, one-to-one guidance, research, collaborative learning, and reflections on our own practices.

Leave inspired, refreshed, and more knowledgeable about the “business of art” and learn how to make the most of your studio practice and art business.

Topics covered

  • 6 Key Points to Effective Self-Promotion
  • The Importance of a Studio Visit
  • Understanding Your Art Market
  • Strategic Planning
  • Living in the Digital Age
  • Assessment


  • apply varied strategies to achieve actual personal and professional goals
  • understand success is defined by accountability
  • develop and maintain a professional and strategic plan
  • create a support system
  • embrace social media
  • develop an audience
  • educate others about your studio practice

About Frank Juarez

Photo courtesy of Lois Bielefeld

Frank Juarez is a gallery director, art educator, artist, published author, presenter, and arts advocate living and working in Sheboygan, Wisconsin. Organizing local and regional art exhibitions, community art events, facilitating presentations, and supporting artists through professional development workshops, use of social media and networking has placed him in the forefront of advancing and promoting local artists and attracting regional and national artists to interact, collaborate, network and exhibit in the Wisconsin.

Juarez is the art department chair at Sheboygan North High School. He is actively involved in local, regional, state, and national arts organization such as the Wisconsin Art Education Association, and the National Art Education Association. He has served as a board member in the following organizations: Milwaukee Artist Resource Network, Arts Wisconsin, and the Cedarburg Cultural Center. He is the founder/former director of the Sheboygan Visual Artists. In 2011, he has opened his first art gallery, the Frank Juarez Gallery in Sheboygan and has relocated to Milwaukee, Wisconsin. He has been presenting at local universities, colleges, galleries, and artist groups on the Business of Art | Art of Business. He is the founder of two projects focused on contemporary art and art education called The Midwest Artist Studios and the 365 Artists 365 Days Project. In 2015, he was awarded the 2015 Wisconsin Art Education Association Teacher of the Year and in 2016, he was awarded at the 2016 National Art Education Association Wisconsin Art Educator of the Year, joined the faculty of the Vermont College of Fine Arts and SchoolArts Magazine as a contributing editor. 

Recently, he has been elected to serve on the National Art Education Foundation Board of Trustees and has been awarded the Herb Kohl Educational Foundation 2018 Teacher Fellows Award.

Please fill out this form to inquire about my services.