About the Workshop

Professional Development for Artists: The Business of Art Practices

A training workshop for self-employed artists and creative entrepreneurs

Led by Frank Juárez, award winning art educator, artist, and former gallery director from Sheboygan, Wisconsin.

About the workshop

There’s a growing need to expose, educate, and engage artists into making their passion and talent sustainable. The reality is that self-employed artists and creative entrepreneurs need to be equipped with the necessary skills to move their careers forward, evaluate progress, establish objectives, and to determine the best possible route to achieve career goals. This workshop is designed to guide you on the right path to success.

Professional Development for Artists: Business of Art Practices is a 6-week in-person workshop, which will cover guidance in self-promotion, effective use of social media strategies, understanding the art(ist) market, strategic planning, and balancing studio time with business of art practices; all aimed to assist emerging and professional artists in creating a pathway to success. Artists will engage in discussions, critiques, one-to-one guidance, research, collaborative learning, and reflections on their own practices.

Professional Development for Artists: Business of Art Practices will be accompanied with a workbook (PDF).

Leave inspired, refreshed, and more knowledgeable about the “business of art” and learn how to make the most of your studio practice and art business.

Topics covered

  • 6 Key Strategies to Effective Self-Promotion
  • The Importance of a Studio Visit
  • Understanding Your Art(ist) Market
  • Strategic Planning for Artists
  • Navigating the Digital Marketplace
  • Assessment for Artists


  • apply varied strategies to achieve personal and professional goals
  • understand success works in tandem with accountability
  • develop and maintain a professional and strategic plan
  • create a support system
  • embrace social media
  • develop a broader audience
  • educate others about your studio practice and creative process

About Frank Juárez

Frank Juarez is an award winning art educator, artist, published author, presenter, and arts advocate, and former gallery director living and working in Sheboygan, Wisconsin. Organizing local and regional art exhibitions, community art events, facilitating presentations, and supporting artists through professional development workshops, use of social media and networking has placed him in the forefront of advancing and promoting local artists and attracting regional, national and international artists to interact, collaborate, network and exhibit in the Wisconsin.

Juarez is the art department chair at Sheboygan North High School. He is actively involved in local, regional, state, and national arts organization such as the Wisconsin Art Education Association, and the National Art Education Association. He has served as a board member in the following organizations: Milwaukee Artist Resource Network, Arts Wisconsin, and the Cedarburg Cultural Center. He is the founder/former director of the Sheboygan Visual Artists. In 2011, he has opened his first art gallery, the Frank Juarez Gallery in Sheboygan and has relocated to Milwaukee, Wisconsin. He has been presenting at local universities, colleges, galleries, and artist groups on the Business of Art | Art of Business. He is the founder of two projects focused on contemporary art and art education called The Midwest Artist Studios and the 365 Artists 365 Days Project. In 2015, he was awarded the 2015 Wisconsin Art Education Association Teacher of the Year and in 2016, he was awarded at the 2016 National Art Education Association Wisconsin Art Educator of the Year, joined the faculty of the Vermont College of Fine Arts and SchoolArts Magazine as a contributing editor. In 2018, he was selected to serve on the National Art Education Foundation Board of Trustees and awarded the Herb Kohl Educational Foundation 2018 Teacher Fellows Award. Recently, he serves on the Milwaukee Artist Resource Network Curatorial Advisory Council and Bergstrom-Mahler Museum of Glass Board of Directors. 

To inquire about Frank’s services, please complete the form below.