This year I have decided to write more as a way to reflect, comment, and share pertinent information that can hopefully influence or motivate you to keep moving forward with your goals and aspirations. It is a new year and for many it is a new start. I like to think of it as a continuation of making ideas become reality.
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January 12, 2018
Timing is everything.
As a gallery director, one of my roles is to support the artists that I represent by promoting them and their work. This week two of the artists I work with have had some press in a magazine and newspapers. This is the content that we strive to obtain – to be published on a larger scale to reach a broader audience. But what do you do when you have several things to promote? Do you share it all of it at once or do you disseminate it in chunks? The answer is in chunks. Why you may ask? Well, when artists share everything that they have, there tends to be no follow up on that shared information. My guess would be that it has already been shared so what is the point?
The truth of the matter is that with so many platforms available people have their favorite ones, which means that in order to reach our audience we need to go to those specific platforms. This does not necessarily mean that you have to open more accounts for yourself. It just means that you will have to figure out where you can get your most bang for your time whether it is Instagram, Facebook, MailChimp, email, and so on. With smaller chunks you can strategically share that information with a post, an image, a website, and so on. All of which comes back to you.
For me, my main priority is to keep the momentum rollin’ for the gallery’s current exhibition at least one-two times a week. This opens the opportunity to share other gallery related items in between. So, you’ll need to figure out what day and what time your audience is on whichever platform you decide to target. This will take some time, but the great thing is that there are analytics available to assist you.
I would love to hear how you promote yourself and your events/exhibitions.
January 4, 2018
When one door closes, another opens.
This week I had to turn out some great opportunities. These opportunities ranged from being part of a juror panel for a fellowship program, a speaker at a local university and a panelist for a grant peer review panel. The reality is my teaching schedule does not afford the flexibility.
I have learned that when one door closes, another opens. Knowing this does take patience and self-understanding. I have to admit, I was a bit bummed for a second. On the brighter side, I was able to accept another invitation as a visiting speaker at a local art school to talk about running an art gallery and teaching high school art later in March. There is something to be said about letting fate run its course.
It is not easy to decline an invitation especially when an experience can be enjoyable and can have an impact on others.