Professional Practices for Artists: An Essential Guide to Impacting Your Art Career
In this essential guide, Frank Juárez shares six important areas that guide an artist into a path of success. Each section illustrates examples of how they play a role inside and outside of the studio. With over a decade of experience in business, arts management, education, and facilitating professional practices for artists: business of art training workshops throughout Wisconsin, he writes this guide with you in mind.
This perfect bound publication covers the following areas: Six Key Points for Effective Self-Promotion, The Importance of a Studio Visit, Understanding Your Art Market, Strategic Planning, Living in the Digital Age, and Assessment. This essential guide comes with a workbook (PDF), which will be emailed with each purchase.
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Retail Price: $14.95 (plus shipping/handling)
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Cover and book design by Erika L. Block
Cover Pattern Illustration Copyright © 2018 by Sally Carson
Author Photograph by Lois Bielefeld
Please note: this is a revision of the 2018 essential guide.
About Frank Juárez
Juárez brings over two decades of art education and arts management experience organizing local and regional art exhibitions, and community art events. He presents on art education at the state and national level, supports artists through grant programs, and offers professional development workshops for artists. Juárez is at the forefront of promoting Wisconsin artists, as well as attracting regional, national, and international artists to collaborate and exhibit in Wisconsin.
Juárez’s projects include Artdose Magazine, 365 Artists 365 Days Project, Midwest Artist Studios Project, and the Indiana Green Invitational.
Juárez is actively involved in the Wisconsin Art Education Association and the National Art Education Association. He has served on the following arts organizations: Milwaukee Artist Resource Network, Arts Wisconsin, and the Cedarburg Cultural Center. He is the founder of the Sheboygan Visual Artists. In 2011, he opened the Frank Juárez Gallery in Sheboygan and has relocated to Milwaukee. He has presented at local universities, colleges, galleries, and artist groups on Professional Practices for Artists: Business of Art. He is the founder of two projects focused on contemporary art and art education called The Midwest Artist Studios Project, The 365 Artists 365 Days Project, Artdose Art Guide, and FRANK & CO WI art e-new. In 2015, he was awarded the 2015 Wisconsin Art Education Association Teacher of the Year and in 2016, he was awarded the 2016 National Art Education Association Wisconsin Art Educator of the Year and co-founded the Randall Frank Contemporary Art Collection Artist Grant Program. In 2018, he was elected to serve on the National Art Education Foundation Board of Trustees and has been awarded the 2018 Herb Kohl Educational Foundation Teacher Fellows Award. In 2019, he was the recipient of the National Secondary Art Educator Award. In 2021, he joined the Bergstrom-Mahler Museum of Glass Board of Directors. Recently, he was the recipient of the Wisconsin Visual Art Achievement Award for K-12 Art Education, elected as the National Art Education Foundation Communications Chair, and a member of the National Art Education Association Connected Arts Network.
Juárez is the art department chair at Sheboygan North High School, Artdose magazine founder & publisher, and SchoolArts magazine editor-in-chief.
FRANK JUÁREZ 