Book: Essential Guide to Impacting your Art Career

Professional Practices for Artists: An Essential Guide to Impacting your Art Career

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In this essential guide, Frank Juarez, shares six important areas that guide an artist into a path of success.  Each section illustrates examples of how they play a role inside and outside of the studio. With over a decade of experience in business, arts management, education, and facilitating professional practices for artists: business of art training workshops throughout Wisconsin, he writes this guide with you in mind.

This perfect bound publication covers the following areas: Six Key Points to Effective Self-Promotion, The Importance of a Studio Visit, Understanding Your Art Market, Strategic Planning, Living in the Digital Age, and Assessment. This essential guide comes with a workbook (PDF), which will be emailed with each purchase. 

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Retail Price: $14.95 (plus shipping/handling)

(Stock code: FJBizArtGuide2019)

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Cover and book design by Erika L. Block

Cover Pattern Illustration Copyright © 2018 by Sally Carson

Author Photograph by Lois Bielefeld

Please note: this is a revision of the 2018 essential guide. 

About Frank Juarez

Frank Juárez is an award winning art educator, artist, publisher, art coach, and former gallery director living and working in Sheboygan, Wisconsin.

Frank Juárez brings two decades of art education and arts management experience organizing local and regional art exhibitions, community art events, facilitating presentations, supporting artists through grant programs, and offering professional development workshops. Frank is in the forefront of promoting Wisconsin artists, as well as attracting regional, national, and international artists to collaborate and exhibit in Wisconsin. Juárez’s projects include Artdose Magazine, 365 Artists 365 Days Project, Midwest Artist Studios Project, and the Indiana Green Invitational.

Juárez is actively involved in the Wisconsin Art Education Association and the National Art Education Association.  He has served on the following arts organizations: Milwaukee Artist Resource Network, Arts Wisconsin, and the Cedarburg Cultural Center.  He is the founder of the Sheboygan Visual Artists. In 2011, he opened the Frank Juarez Gallery in Sheboygan and has relocated to Milwaukee.  He has presented at local universities, colleges, galleries, and artist groups on Professional Practices for Artists: Business of Art. He is the founder of two projects focused on contemporary art and art education called The Midwest Artist Studios Project, The 365 Artists 365 Days Project, Artdose Art Guide, and FRANK & CO WI art e-new.  In 2015, he was awarded the 2015 Wisconsin Art Education Association Teacher of the Year and in 2016, he was awarded the 2016 National Art Education Association Wisconsin Art Educator of the Year and co-founded the Randall Frank Contemporary Art Collection Artist Grant Program.  In 2018, he has been elected to serve on the National Art Education Foundation Board of Trustees and has been awarded the 2018 Herb Kohl Educational Foundation Teacher Fellows Award. In 2019, he was the recipient of the National Secondary Art Educator Award. In 2021, he joined the Bergstrom-Mahler Museum of Glass Board of Directors. Recently, he was the recipient of the Wisconsin Visual Art Achievement Award for K-12 Art Education, elected as the National Art Education Foundation Communications Chair, and member of the National Art Education Association Connected Arts Network.

Juárez is the art department chair at Sheboygan North High School, former gallery director of The Frank Juárez Gallery, publisher of Artdose Magazine, and contributing editor of SchoolArts Magazine.