In this guide book, Frank Juarez, shares six important areas that guide an artist into a path of success. Each section illustrates examples of how they play a role inside and outside of the studio. With over a decade of experience in business, arts management, and facilitating professional practices for artists: business of art training workshops he writes this book with you in mind.
The perfect bound publication covers the following sections: Six Key Points to Effective Self-Promotion, The Importance of a Studio Visit, Understanding Your Art Market, Strategic Planning, Living in the Digital Age, and Assessment. This guide comes with a workbook (PDF), which will be emailed with each purchase.
Retail Price: $14.95 (plus shipping/handling)
(Stock code: FJBizArtGuide2018)
This guide book is now available.
Cover and book design by Erika Block
Cover Pattern Illustration Copyright © 2018 by Sally Carson
Author Photograph by Lois Bielefeld
About Frank Juarez
Frank Juarez is a gallery director, art educator, artist, author, presenter, and arts advocate living and working in Sheboygan, Wisconsin. Organizing local and regional art exhibitions, community art events, facilitating presentations, supporting artists through professional development workshops, use of social media and networking has placed him in the forefront of advancing and promoting local artists and attracting regional and national artists to collaborate, network and exhibit in Wisconsin.
Juarez is the art department chair at Sheboygan North High School. He is actively involved in local, regional, state, and national arts organization such as the Wisconsin Art Education Association, and the National Art Education Association. He has served as a board member in the following organizations: Milwaukee Artist Resource Network, Arts Wisconsin, and the Cedarburg Cultural Center. He is the founder/former director of the Sheboygan Visual Artists. In 2011, he has opened his first art gallery, the Frank Juarez Gallery in Sheboygan and has relocated to Milwaukee, Wisconsin. He has presented at local universities, colleges, galleries, and artist groups on the Business of Art | Art of Business. He is the founder of two projects focused on contemporary art and art education called The Midwest Artist Studios and the 365 Artists 365 Days Project. In 2015, he was awarded the 2015 Wisconsin Art Education Association Teacher of the Year and in 2016, he was awarded the 2016 National Art Education Association Wisconsin Art Educator of the Year, joined the faculty of the Vermont College of Fine Arts, joined SchoolArts Magazine as a contributing editor, and co-founded the Randall Frank Contemporary Art Collection Artist Grant Program. Recently, he has been elected to serve on the National Art Education Foundation Board of Trustees and has been awarded the Herb Kohl Educational Foundation 2018 Teacher Fellows Award.