TESTIMONIALS

“I have immense respect and admiration for Frank Juarez!… he does more to help and uplift artists in this area than anyone else I know. We are beyond fortunate to have him as an advocate and beyond in our community and state”. – Jean Detjen, Artful Living


“I attended two of Frank Juarez’s Business of Art workshops this past fall at The ART Garage. He brings a wide range of experience to this topic as an artist, art educator, gallery owner, and art advocate at the local, state and national level. He is extremely well connected, has his finger on the pulse of the art market, and offers his knowledge freely. There is no competition or ego when it comes to working with Frank. I received sound advice for my work and website during my critique and practical information, do’s and don’ts, about being a professional, selling, artist. I highly recommend Frank Juarez’s workshops. . . he’s someone you want to get to know”. – Karen Stewart, artist & educator


“I really enjoyed the Professional Practices for Artists class yesterday. A lot of info for artists in regards to the business side of selling their artwork. It was interesting hearing it from a gallery owner’s view point. Very well presented! Interesting subject matter from marketing, pricing, website info, etc…I would highly recommend this class”. – Faye Willems, artist


“Frank Juarez is a visionary artist and strong voice in the arts community. His willingness to collaborate and lift up those around him is indicative of his background as an educator. He is always open to sharing ways to promote the arts for everyone through marketing, partnerships and networking and unfailingly supports his fellow artists. Frank is a great connection for anyone to have in the Wisconsin art scene” .- Anita Burgermeister, Bay View Arts Guild Co-Founder


“Frank Juarez provided my students with a dynamic presentation, emphasizing the importance of self-promotion, goal setting and reflection. Frank brings experience and a genuine energy that is bound to inspire these young artists to more thoughtfully plan their creative futures”.  – Leah Schreiber Johnson, Associate Lecturer, University of Wisconsin-Milwaukee, Peck School of the Arts


“Frank Juarez’s presentation for the St. Norbert College Art Department’s ARTHUSDAY lecture series was an insightful and inspiring event.  He imparted much practical advice about building a career in the arts drawn from his own experiences as a respected arts professional in Wisconsin.  Many students in attendance have commented positively to me about the presentation.  I am sure all in attendance came away with some effective tools for for beginning a life in the arts beyond their college years here at St. Norbert”. – Brandon Bauer, Associate Professor of Art, St. Norbert College


The “Pathways to Success” workshop series led by Frank Juarez was enjoyable and very beneficial as I consider my own pathway in the business of art.  I found Frank’s insights to be immediately helpful to me as I began to implement changes recommended in the workshops.  What I’ve learned will definitely enhance my life and business in the art world.  I highly recommend “Pathways to Success” for anyone who hopes to engage in the practice and business of art. – Marty Carney, painter


Frank’s “Pathway to Success” course is an excellent addition to any visual artists education to learn many of the necessary paths required to increase your visibility in the art world!  He not only guides you through the steps, but will also walk you through your  unique situation, be it a show coming up, a campaign you’re working on or if you’re just starting out and not sure where to begin, this is a great way to begin! He will make sense of all that and show you how to apply it practically. It’s definitely more than text-book stuff! It’s real life! I liked his case study where he laid out his steps to prepare for a gallery showing. Very informative. 

Frank’s experience as an artist and gallery owner provides a treasure of resources from which he draws upon and shares with you to direct you to success if you apply it. Sign up next time he offers this course. You will be informed and ready for action! – Curtis Newman, artist


“You went beyond the basics by giving us individual attention while offering gentle assessments and constructive suggestions to works in progress. You made yourself readily available between classroom instruction with prompt, dependable assistance when I needed help with my blog. More importantly you inspired us to view our art in a new light; to focus on the meaning of our mediums and why we create. I learned firsthand why you are a great teacher.” – Della Nohl, artist


Frank’s “Business of Art” workshop was so informative and effective!  By putting his ideas into place I felt more confident about utilizing the tools at my disposal to more accurately pinpoint my target audience for my artwork, and to stay on task and stay focused on my goals.  I highly recommend this workshop to ANY artist looking to broaden their social media network of potential buyers, or those who need a jolt to stay energized in this business of ours!  – Mel Kolstad, artist


Being a new artist to Sheboygan I was unfamiliar with pricing for the local market. Additionally, I wasn’t quite sure what logic to employ when pricing my work. Enter Frank Juarez with his background in the local art scene and voila! it became clear what the market would bear and how to properly construct a meaningful pricing strategy.  – Tom Ferguson, artist


“Learning how to market works of art can be a daunting task for artists. Frank Juarez’s class Six Key Points to Effective Self-Promotion provided lots of ideas for artists who want to increase their visibility. Frank created exercises to help develop connections and plan events. It helped to motivate me to take the next step.” – Lisa Lehman, artist

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