Tonight I spoke at the Wisconsin Museum of Quilts and Fabric Arts in Cedarburg. I was invited by the Cedarburg Artists Guild to talk about the business of art focusing on how to approach a gallery, professionalism, and the right way to look for representation. 

Here are some highlights from my presentation. 

• A gallery is an institution that embodies the visual arts culture through arts programming, opportunities for community engagement, and supporting the local economy.
• Gallery owners are driven by passion, wanting to make a difference in their community, and to contribute to the local visual arts culture.
• Professionalism is a consistent practice that all artists must engage in whether in person or online.
• A gallery is a business just like your art business. There are expenses and the quest for profits is always ongoing. After all, we need to sell art in order to stay in business.
• However, a gallery is far more than just a business. It is part of the community’s artistic culture. It is a place where the community can engage with the local artists, be introduced to a variety of processes, media, and histories, as well as appreciating the beauty found in your community.
• As the saying goes, there is no “I” in TEAM.

Before I left a gentleman came up to me and said that what he liked was the fact that a topic that I focused on what “building community”. 

To download my presentation click on the Presentations tab. It is password protected so email me at frankjuarezgallery(at)gmail(d0t)com for the password.