A Frank Talk about the Business of Art at the Wisconsin Museum of Quilts and Fiber Arts

IMG_5073Tonight I spoke at the Wisconsin Museum of Quilts and Fabric Arts in Cedarburg. I was invited by the Cedarburg Artists Guild to talk about the business of art focusing on how to approach a gallery, professionalism, and the right way to look for representation. 

Here are some highlights from my presentation. 

  • A gallery is an institution that embodies the visual arts culture through arts programming, opportunities for community engagement, and supporting the local economy.
  • Gallery owners are driven by passion, wanting to make a difference in their community, and to contribute to the local visual arts culture.
  • Professionalism is a consistent practice that all artists must engage in whether in person or online.
  • A gallery is a business just like your art business. There are expenses and the quest for profits is always ongoing. After all, we need to sell art in order to stay in business.
  • However, a gallery is far more than just a business. It is part of the community’s artistic culture. It is a place where the community can engage with the local artists, be introduced to a variety of processes, media, and histories, as well as appreciating the beauty found in your community.
  • As the saying goes, there is no “I” in TEAM.

Before I left a gentleman came up to me and said that what he liked was the fact that a topic that I focused on what “building community”. 

Photo courtesy of Pam Rauschman

Photo courtesy of Pam Rauschman

To download my presentation click on the Presentations tab. It is password protected so email me at frankjuarezgallery(at)gmail(d0t)com for the password.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.