An Essential Guide to Impacting your Art Career by Frank Juarez

I am so excited to share with you my first book dedicated to the business side of art, “Professional Practices for Artists: An Essential Guide to Impacting your Art Career”. Over the past few months, I had the opportunity to work with Erika Block. Erika is a professional writer and designer working exclusively with the art, music, publishing, film and fashion industries.

Since 2006, I have been actively engaged in turning ideas into action whether it is opening my own art gallery, founding a local visual arts group, publishing a quarterly art publication, or designing weekly art e-newsletters committed to promoting the visual arts in Wisconsin. 

Part of personal growth is taking the time to reflect on your own practice, where you are, where you were, and where you would like to go.

At what point does an idea become a success? In what ways can you keep nurturing your successes? If an idea fails, what actions do you take? Ultimately, how do you define success?

In this guide book, I share six important areas that guide you into a path of success.  Each section illustrates examples of how they play a role inside and outside of the studio. With over a decade of experience in business, arts management, and facilitating professional practices for artists: business of art training workshops I write this book with you in mind.

The perfect bound publication contains 48 pages covering the following: Six Key Points to Effective Self-Promotion, The Importance of a Studio Visit, Understanding Your Art Market, Strategic Planning, Living in the Digital Age, and Assessment. Included with this book is a PDF with actionable items. 

Limited Quantity

Retail Price: $14.95 (plus shipping/handling)

(Stock code: FJBizArtGuide2018)

Click here to purchase this guide book.

This guide book will be available early June 2018. 

Layout and design by Erika Block

Cover Pattern Illustration by Sally Carson


About Frank Juarez

Photo by Lois Bielefeld

Frank Juarez is a gallery director, art educator, artist, author, presenter, and arts advocate living and working in Sheboygan, Wisconsin. Organizing local and regional art exhibitions, community art events, facilitating presentations, supporting artists through professional development workshops, use of social media and networking has placed him in the forefront of advancing and promoting local artists and attracting regional and national artists to collaborate, network and exhibit in Wisconsin.

Juarez is the art department chair at Sheboygan North High School. He is actively involved in local, regional, state, and national arts organization such as the Wisconsin Art Education Association, and the National Art Education Association. He has served as a board member in the following organizations: Milwaukee Artist Resource Network, Arts Wisconsin, and the Cedarburg Cultural Center. He is the founder/former director of the Sheboygan Visual Artists. In 2011, he has opened his first art gallery, the Frank Juarez Gallery in Sheboygan and has relocated to Milwaukee, Wisconsin. He has presented at local universities, colleges, galleries, and artist groups on the Business of Art | Art of Business. He is the founder of two projects focused on contemporary art and art education called The Midwest Artist Studios and the 365 Artists 365 Days Project. In 2015, he was awarded the 2015 Wisconsin Art Education Association Teacher of the Year and in 2016, he was awarded the 2016 National Art Education Association Wisconsin Art Educator of the Year, joined the faculty of the Vermont College of Fine Arts, joined SchoolArts Magazine as a contributing editor, and co-founded the Randall Frank Contemporary Art Collection Artist Grant Program. Recently, he has been elected to serve on the National Art Education Foundation Board of Trustees and has been awarded the Herb Kohl Educational Foundation 2018 Teacher Fellows Award.

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