Professional Practices for Artists: Business of Art Online Workshops at UW-Madison

Aimed at assisting emerging to established artists in creating a pathway to success, Frank Juarez will cover guidance in self-promotion, effective use of social media strategies, understanding the art market, strategic planning, and balancing studio time with the business of art practices. Juarez encourages discussion, critiques, one-to-one conferences, research, collaborative learning, and self-reflection on our own practices.

Leave inspired, refreshed, and more knowledgeable about the business of art and how to make the most of your artwork and art business.

Remote learning statement: This program will be offered as an online, synchronous session and class size will be kept small to enable learners to receive feedback. Participants will receive information about access a few days before the program.

This 6-week online course meets every Wednesday from 6 – 8:30pm on the following dates: September 16, 23, 30, October 7, 14, & 21, 2020.

Fee: $165

Click here to register


About Frank Juarez

Frank Juarez brings nineteen years of art education and arts management experience organizing local and regional art exhibitions, community art events, facilitating presentations, supporting artists through grant programs, and professional development workshops. This has placed him in the forefront of promoting Wisconsin artists, networking, and attracting regional, national, and international artists to collaborate and exhibit in Wisconsin.

Juarez is actively involved with the Wisconsin Art Education Association and the National Art Education Association. He has served as a board member on the following arts organizations: Milwaukee Artist Resource Network, Arts Wisconsin, and the Cedarburg Cultural Center. He is the founder of the Sheboygan Visual Artists. In 2011, he opened the Frank Juarez Gallery in Sheboygan and has relocated to Milwaukee. He has presented at local universities, colleges, galleries, and artist groups on Professional Practices for Artists: Business of Art. He is the founder of four projects focused on contemporary art and art education called The Midwest Artist Studios , 365 Artists 365 Days Project, Artdose Magazine, and FRANK & COMPANY art e-newsletter. In 2015, he was awarded the 2015 Wisconsin Art Education Association Teacher of the Year and in 2016, awarded the 2016 National Art Education Association Wisconsin Art Educator of the Year. In 2018, he was elected to serve on the National Art Education Foundation Board of Trustees and has been awarded the 2018 Herb Kohl Educational Foundation Teacher Fellows Award. Recently, Juarez has been awarded the 2019 National Secondary Art Educator Award.

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