Professional Practices for Artists: Business of Art (Intensive Training)
Duration: 6 hours
Description: This is an intensive, full-day program designed to engage participants in topics that provide guidance in the following areas: self-promotion, effective use of social media strategies, understanding the art market, strategic planning, and assessment. All aimed to guide the artist into creating a pathway to success.
There is a growing need to expose, educate, and engage artists like yourself in making your creative passion sustainable. The reality is that in order to achieve success we need to equip ourselves with the necessary skills to move our careers forward, to learn how to evaluate our progress, to establish realistic objectives, and to determine the best possible route to achieve our personal goals.
6 Key Strategies for Effective Self-Promotion
Duration: 2 hours
Description: Success in today’s art world is dependent upon two practices; an active studio and a promotional plan. Artists learn how to design a plan to determine which strategy is best to communicate, establish a presence, nurture relationships, maintain visibility, evaluate the process, and make modifications for future implementations.
In this workshop, you will be introduced to six strategies designed to simplify your approach to self-promotion.
Understanding your Art(ist) Market
Duration: 2 hours
Description: This workshop will guide you through the process of pricing your work. This will provide you the opportunity to take an honest look at your pricing history, and trends, and how to adjust pricing accordingly.
In this workshop, you will gain a better understanding of how education, exhibitions, publications, residencies, etc can impact pricing.
Strategic Planning for Artists
Duration: 2 hours
Description: Effective time management skills are an essential part of maintaining and monitoring projects from their beginning to their completion. Designing a strategic plan to achieve obtainable and realistic career goals is a great way to pave your road to success. For most of us, we would rather create than think about the business side of art. The truth of the matter is that in order to achieve any level of success it is important to think analytically.
In this workshop, you will participate in planning short-term and long-term goals focused on career goals.
Navigating the Digital Marketplace
Duration: 2 hours
Description: When we think of the digital age, we often think about social media. We know what it looks like, but do we know how it works? Nowadays, it is difficult to not share what we are doing inside our studio, works in progress, attending an art event, or an exhibition we are participating in. One way to effectively use social media besides posting images or videos is to have conversations with those who are engaging with you online. This is a great way to social network and to connect with others in your own [art] community and even from across the globe.
In this workshop, you will be introduced to the ins and Outs of using social media. We look at data, reflect on our own business of art practices, and modify our online activities to gain favorable results.
Assessment for Artists
Duration: 2 hours
Description: How do you know if what you are applying to your studio practice is working? Often times we try to put a lot of energy and time into something that does not bring favorable results because we are determined to make it work. The reality is that artists’ approaches are differentiated based on their needs and comfort levels in order to find success.
In this workshop, we take a deep dive into our current practices to determine what is working and what needs to be improved or removed.
OTHERS
How to Approach a Galleries & Portfolio Review
Duration: 2 hours
Description: This workshop is for artists who have a body of work that is ready to be exhibited in a professional setting and would like to gain insight into how to approach a gallery. It includes a 25-minute one-on-one review of their portfolio.
Contact Frank Juárez for information.
FRANK JUÁREZ 