Workshop Descriptions

Professional Practices for Artists: Business of Art

Duration: 5 hours

Description: This is an intensive program, which introduce participants to topics that are designed to provide guidance in self-promotion, effective use of social media strategies, understanding the art market, strategic planning, and balancing studio time with business of art practices. All aimed to guide the artist in creating a pathway to success.

There is a growing need to expose, educate, and engage artists like yourself into making your creative passion sustainable. The reality is that in order to achieve success we need to equip ourselves with the necessary skills to move our careers forward, to learn how to evaluate our progress, to establish realistic objectives, and to determine the best possible route to achieve our personal goals. 


6 Key Points to Effective Self-Promotion

Duration: 2 hours

Description: To succeed in today’s art world is dependent upon two practices; an active studio and self-promotion. Artists learn how design his/her own plan to determine what strategy is best to communicate, learn how to establish a presence both online and in person, carry forward the message, nurture relationships, maintain visibility, and to evaluate the process on a quarterly, bi-annual or annual basis. 


Understanding your Art Market

Duration: 2 hours

Description: This 2-hour workshop will guide you through the process of pricing your work. This will provide you the opportunity to take a honest look at your pricing history, determine trends, and how to adjust pricing accordingly. Once registered, participants will be emailed pre-workshop assignments to help maximize our time together.


Strategic Planning

Duration: 2 hours

Description: Time management is very important to maintain and monitor projects from its beginning to completion. Designing a strategic plan on how to achieve obtainable career goals is a great way to create your very own road map to success. I realize that, for most of us, we would rather create than to think about the business side of art. Truth of the matter is that in order to achieve any level of success it is important to think with a business mind.

We look at how goal setting both short-term and long-term can benefit our studio practices and how to realistically achieve those goals. 


Living in the Digital Age

Duration: 2 hours

Description: When we think of the digital age, we often think about social media. We know what it looks like, but do we know how it works? It is difficult nowadays to not share what we are experiencing inside our studio, work we are creating, an event we are attending, or an exhibition we are seeing. One way to e effectively use social media beside posting images or videos is to have conversations with those that are commenting or sharing your posts. This is a great way to social network and to connect with others in your own [art] community and even from across the globe.

In this workshop, I walk you through the In’s and Out’s of using social media. We look at data, reflect on our own business of art practices, and modify our online activities to gain favorable results. 


OTHERS

DIY Gallery: A Deeper Look into the 365 Artists 365 Days Project

Duration: 2 hours

Description: The DIY Gallery: A Deeper Look into the 365 Artists 365 Days Projectinspired her high school art students to research, collaborate, and to design their own mock up art galleries. Their journey led them to organize and curate a real exhibition in North East Wisconsin with artists from this project. This presentation will discuss how the idea of creating a DIY Gallery started, how it brought two arts professional into the conversation, importance of educating students on the logistics of putting together a successful exhibition, how to work with artists, and to network with local businesses/gallery owners to determine a possible venue for a student led art exhibition. The 365 Artists 365 Days Project highlights contemporary artists from across the globe through an online interview platform. Since its inception in 2014, it has introduced artist on a daily basis via online and social media. To date, it has featured over 700+ artists working in various media, processes, and studio practices. The session will be set up as a two­-person presentation; the Wisconsin art teacher and the founder of the 365 Artists 365 Days Project. A PowerPoint will be shared with the audience containing student testimonials, video, examples of students’ promotional designs, and Q & A. In addition to the project’s website, excerpts from Edward Winkleman’s How to Start and Run a Commercial Art Gallery will be implemented into the student led DIY Gallery lesson plan. This presentation was co-presented by Frank Juarez and Elyse Lucas at the 2017 National Art Education Convention in New York.


Living in the 21st Century: Working in the Creative Field as an Educator, Artist and Gallery Owner

Duration: 2 hours

Description: How does one balance a professional life and an artistic life? Can one exist without the other? How important is it to be an active practitioner of art? This presentation delivers a well-grounded theory that touches upon real life experiences, which maximizes time while seeking common factors that will help to achieve this goal.


How to Approach a Galleries & Portfolio Review

Duration: 2 hours

Description: This is a one-day workshop for artists who have a body of work that is ready to be exhibited in a professional setting and would like more information on how to approach a gallery with their work.  It includes a 25-minute one-on-one review of their portfolio. 


Build your Artist Website

Duration: 2 hours

Description: Learn to create a website using WordPress, integrate social media, and develop online audiences. What does your website say about you? Why do you want a website? What do you want to communicate? What are your needs? A website takes time, energy, organization, vision, and commitment. A website is an archive and extension of your studio practice. It is a great way to showcase artwork, present a CV (curricula vitae), archive exhibition history, and educate others on the creative process.